Investing in "Liquids"

After a noteworthy decade-long tenure at UBS, Alexandre Challand returned to his true passion in life: wine. Wine had captured Alexandre's imagination as a teenager, back when he convinced his father and uncle to purchase cases of Lafite 1986 for 60 Francs for both drinking and long term investment (which had increased in value 20x by 2008).

Alexandre Challand is Founder of Vintage Investments, Co-Founder of Histoire d’Enfer (a high end winery project) and Co-Founder of Fine Wine Capital, an investment boutique specialized in high end wines from Burgundy, Bordeaux and Italy. The objective of Fine Wine Capital AG is to deliver a superior financial return to its shareholders over the medium term and to allow its stakeholders to get exposure in the distinct asset class of fine wines.

As you’ll learn in this episode, in many aspects, wine matured to become a financial asset class. There are benchmarks, live prices, and—pun intended—abundant liquidity. In many other aspects though, wine remains a specialized market where you need expertise to navigate. As an example, staying cautious of a growing number of counterfeits flooding the market.

In this episode, you’ll learn from Alexandre about wine as an asset class. Hear what he looks for in an investment, how he knows it's time sell, as well as Alexandre's strong feelings on Bordeaux and global warming. But also, you’ll hear about Alexandre's story on how to combine passion with reason. If your heart beats for an unique asset class, you'll be pleased to meet Alexandre.

Alexandre received a BA in Political Science from the University of Lausanne, and a Masters in Economics from the London School of Economics as well as a Master from the University of Bordeaux (DUAD).